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Our Partners

We have always worked closely with other businesses who also believe that parents don't have to change their lifestyle, taste or values just because they are growing their family.

Like us, they understand the challenges that todays parents and grandparents often face, and realise that in this rapidly changing world we all have a choice - whether it's just shopping instore or online, finding the best products & solutions out there, or doing our bit to improve the world that our kids are growing up in.

We are very fortunate to continue to meet many other companies and people who share these values and so we have started to list these partners whom we hope will also make your lives easier and who offer great products and services that we know you will find useful:


 The Bike Club 


The ‘access economy’ has revolutionised the way we travel, eat and consume media, and the time is right for these changes to arrive in the bicycle industry so we've partnered with our friends at The Bike Club to offer our customers access to their subsrciption based model.

The Bike Club was founded by 2 young parents from London. They thought that there must be a better way to pay for consumer goods than ownership or traditional finance options, and started the company in 2016.

Their subscription-based model – costing between £5 and £15 per month – aims to remove the barriers to cycling by giving children access to great quality bikes from the leading brands, whilst helping to contribute to a healthy and sustainable world. Members can exchange their bike anytime as their child grows, so every bike is recycled and reused.

Since they first brought their flexible monthly subscriptions to the kids’ bike market, they’ve grown to a community of thousands of members, and shipped bikes to the farthest corners of the UK.