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Company History

About Us



Rachel & Jason are the co-founders of huggle and live in London with their 2 children.

Born in Birmingham where she was the eldest of four children, Rachel has had a lifelong interest in well being, healthy living and the community. She is determined to make huggle a resource destination for new parents, grandparents and those overwhelmed by the mass of information available.  Rachel previously worked for a number of years in product marketing roles before starting huggle. She has worked for both Barclaycard & American Express, project managing a variety of campaigns including the re-launch of the exclusive Centurion credit card in the UK. Her education includes a BA from Leeds University and a diploma from the Chartered Institute of Marketing.

Jason Heller was born and raised in London to an English father & a very proud South African mother. He has held various buying roles both here and abroad for companies ranging from the Arcadia Group, House of Fraser and Tesco to multi brand department store Holt Renfrew (part of Galen Weston's Whittington Fashion Group which also includes Selfridges), travelling the world to source product and bring them to market.

Following a period living in Canada, they were both impressed at how well new parents and their kids were catered for there. Great retail store environments with modern, stylish, healthy product and knowledgeable customer service with a smile that put us Brits to shame!

On returning to London in 2006 with a newborn daughter they became progressively more frustrated by the array of disappointing products and services on offer. Combined with poor retail customer experiences and disappointing local activities in spaces that weren't fit for kids, it made them determined to challenge the status quo and introduce a new approach for parents who weren't prepared to compromise.

With 4 years research, many long hours spent sourcing new products and more than just a couple of disagreements en route, they finally embarked on the launch of huggle in 2010.