Uppababy

UPPAbaby is an American company on a mission to make the smartest strollers, car seats and juvenile gear available: intuitively designed, stylish and sleek, with the features and functions new parents want—plus innovations they never knew were possible.

UPPAbaby was born in 2006 out of necessity and opportunity. It all came together when Bob and Lauren Monahan had their second child. When they couldn’t find the right baby gear, again, Bob wondered why the only options were either mass-produced and cheaply-made, or very expensive imports that required a lengthy instruction manual to operate. With more than a decade of juvenile industry experience, Bob was confident parents wanted more, and he had an idea: make a stroller for parents that makes their lives easier and better.

Over the next few years, UPPAbaby grew organically. Today, UPPAbaby employs more than 100 people, selling strollers, car seats, and accessories in more than 50 countries worldwide.

For Bob and Lauren, naming the company was almost as tough as naming their babies. They went through hundreds of names. They even considered combining their kids’ names, Jake and Makena, but “Jakena” just didn’t cut it. Like so many things in life, the answer was right in front of them all along. One day when Bob and Lauren were at home with their children, Makena (who was almost two at the time) raised her arms and said what she always did when she wanted to be picked up: UPPA, UPPA!

Out of the mouths of babes—that’s how UPPAbaby finally got its name.