BABYBJÖRN is a Swedish family-owned business started in 1961 by Björn and his sister-in-law Elsa Jakobson.
Their mission is to develop good, functional and safe products for very young children. All their products are also designed to support a child as they develop, up to the age of about three years based on unique safety and great quality.
Products from BABYBJÖRN have a pure, classic yet contemporary design, with no unnecessary details. They also have soft, child-friendly shapes. Good design will always be about the balance between effective function and visual appeal.