In 2007, best friends Monique Filer and Dannielle Michaels teamed-up to bring the baby-world their first invention, b.box’s diaper wallet. While on a flight to New Zealand, Dannielle found the task of changing her newborn’s diaper to be quite clumsy and awkward. Thus, the idea for a convenient, all-in-1 essential baby box was born (In case you’re wondering, yes b.box is short for baby box)!
At b.box they are passionate about creating fun and functional everyday baby essentials with a difference. Their goal is to make the lives of parents more convenient, in a cool and innovative way; everything they do revolves around a “putting the fun in functional” ethos. Most of all, everything they do has to be practical.